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杉杉出版物

  • Shanshan keyword

    Shanshan is always a controversial existence in China’s garment circle, Shanghai, Zhejiang and Ningbo. Controversy is neither question nor doubt; instead it results from leading role and distinctive individuality.
    There was once prediction about Shanshan’s collapse, but in the past 30 plus years Shanshan has turned out to be among few evergreen enterprises since the reform and opening-up by its continuous vitality in transcendence.
    There was once refusal to Shanshan’s individuality, but in the past 30 plus years Shanshan has turned out to be the most charming national brand with its steady and sustainable performance.
    Shanshan is the way it is. The book is intended for presenting a true view of Shanshan by 91 ordinary stories, instead of making efforts to narrate a grand picture of Shanshan. The book is just a collection of 91 entries, rather than an enterprise history, a fashion magazine or an entrepreneur biography. It’s more like a dictionary, one to decode the rapid development of a generation of private enterprises in China. Read it to explore the secret for fashion and the path to growth.

  • Transformation and Transition

    Shanshan has been attracting the attention from media for a long time. Now through Baidu search engine, search for “Shanshan” will get you 9,860,000 relevant webs while search for “Zheng Yonggang” will get you 347,000 relevant pages. Such mass information is just a reflection of an influential enterprise of reputation and honesty.
    Shanshan’s 21-year development is a miniature of enterprise development in contemporary China. Shanshan’s each move, whether its opportunity or challenge, innovation or revolution, transcendence or soar, has always been drawing the attention from media while Shanshan stories and Shanshan leaders’ legendaries has always been publicity topics inside and outside the industry. Continuous reports from media present a true picture of Shanshan as a transcending, diversified and three-dimensional enterprise as well as an amicable, accessible and praiseworthy enterprise. Retrospection of these reports published by domestic mainstream media enables us to experience passion and power expressed by words and to appreciate wisdom and dream highlighted in exploration and interpretation.
    We compile this collection of media reports to facilitate the large-scale internal training that is under way within the enterprise. Shanshan staffs who play a fundamental role in Shanshan’s prosperity with down-to-earth and diligent endeavors usually fail to have an all-round cognition of Shanshan, limited by failure to see the true picture of Shanshan. The collection compiles articles born in different periods, published by different media and written by different reporters, reproducing unusual development of Shanshan and presenting an overall, robust and vivid picture of Shanshan to make you reflect on Shanshan and get to know Shanshan, for Shanshan is our joint career and dream.