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Core Value

For Shanshan, “Honesty, Responsibility, Innovation and Dedication” are the essence of enterprise culture, the origin of enterprise cohesive force and the most valued spiritual wealth.

Honesty is a quality the enterprise attaches the greatest importance to, for honesty is the precondition for an individual or an enterprise to realize sustainable development and growth. Therefore, we should strengthen inner cultivation to be more upright and unyielding by receiving continuous training and learning and to have a good conscience that develops us into honest individuals and our enterprise into an honest enterprise.

Innovation is the way of survival for Shanshan. It’s innovation that brings every single success to Shanshan that always plays the role of era pioneer and era hero by being bold in taking the lead. In other ways, Shanshan is an enterprise characterized with encouraging and protecting innovation.

Dedication is never out of fashion; instead, only when an individual wholly dedicates himself to his career can he enjoy real sense of achievements and get recognized by society.

Responsibility means daring to assume the responsibility. Being responsible for the enterprise, shareholders, society and employees is the basic quality of enterprise operators.

Enterprise culture is intangible, but just as Shanshan demonstrates, what is tangible usually depends on what is intangible. The great achievements of Shanshan are the victory in both strategies and culture.

Enterprise culture refers to the value ideas that direct and govern behaviors of the whole enterprise and its staff. Enterprise culture is an essential part of enterprise system. Culture is equal to the software in the enterprise system, while the hardware refers to corporate governance structure, property system, management system, etc. The reason why enterprise culture should be included in the enterprise system is that the soul of Shanshan lies in culture as a diversified and mixed-type enterprise cluster.

Interpretation on Shanshan’s Logo

Cedar is taken as the image of Shanshan brand, for it is straight upward and actively leading, reflecting the history, present and future of Shanshan. Green is the color for Shanshan brand for it’s a gift from sunshine and a flash of vitality, reflecting responsibility and vigor of Shanshan. Forest-like composite figure of the character “human” is the essence of Shanshan brand. Each individual gets united by their shared growth and prosperity and shares hardships and sunshine with one another, forming overwhelming collective power for Shanshan's continuous development. The visual perception of towering cedars expresses the ambition of Shanshan brand to strive for growth passionately in the brilliant sunshine in a confident but flexible, prudent but unrestrained manner.

The logo is in the whole grandly, simply and modernly designed to inherit consistent spirits from Shanshan brand and highlights the brand concept of “joint development” in the fresh new development stage nowadays.