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Development History

Shanshan, from the small factory more than 20 years ago, today has two listed companies, the five business sectors, consecutive years ranked the top 500 Chinese enterprises. Today, specifically with melting model of development, shanshan to create out of a sustainable development road. Shanshan, circle of life, with nature...

  1. Stage I: Shanshan ---- A dashing life

    In 1989, Zheng Yonggang, founder of Shanshan brand, proposed to “create the first brand of western-style clothes in China”, and took the lead in effecting brand development strategy in China’s garment circle; in 1996, Shanshan became the first listed company in China’s garment industry; in 1999, Shanshan opened franchised stores in main cities in China with brand showcase halls set in mainstream malls, and the number reached over 2,000. Starting from scratch and through progressive growth, Shanshan becomes the most popular garment brand to Chinese customers and is globally reputed.

    1. 1989

      On May 23, 1989, Zheng Yonggang assumed the role of factory director of Ningbo Yonggang Apparel Firm, and stated the vision to “create the first brand of western-style clothes in China”.

    2. 1990

      In 1990, Shanshan western-style clothes hit shelves of ten other-brand franchised stores located at Nanjing Road and Huaihai Road of Shanghai, arousing a buying frenzy and thus making the brand name well-known.<

    3. 1991

      In 1991, Shanshan took the lead in enterprise standard shareholding reform in China’s garment circle.

    4. 1992

      Shanshan got down to building network system in China’s market. With 23 market management companies and over 2,200 franchised stores and halls, Shanshan established the nationally largest and the most complete market sales system at that time. Ningbo Shanshan Co., Ltd. was founded.

    5. 1994

      Shanshan invested in and successfully introduced corporate identification (CI) system all over the nation. Shanshan opened the first domestic franchised store in Ningbo – Shanshan Ningbo Franchised Store.



    6. 1996

      NBSS was listed and traded in Shanghai Stock Exchange, becoming the first listed standardized corporation in China’s garment industry. The market share of Shanshan western-style clothes reached 37.4%.

    7. 1997

      Shanshan put forward a three-name combo integrating famous brand, foreign enterprise and famous designer, and released the first design brand, “FIRS”.

    8. 1998

      The “Shanshan Industrial City”, a garment production base of internationally first-class standard, was put into use. Garment manufacturing process gradually reached Level 5 from the original Level 2.5, keeping up with international criteria in product manufacturing. Shanshan’s large-scale fashion show, “Not Me, is the Wind”, made over 20 successful tours in main cities around China including Hong Kong.

  2. Stage II: Shanshan ---- Make a Self-change

    In 1999, Shanshan’s headquarters was moved to Shanghai. Led by Zheng Yonggang, Shanshan enterprise successfully effected diversified development. Shanshan stuck to the development strategy of “large-scale enterprise developing in large industry”, and marched towards high-tech field. Presently, Shanshan had become the nationally largest production enterprise in the fields of Li-ion battery anode and cathode materials and electrolyte with technical advancement and large scale ranked among the world’s top three; Shanshan also had a share in trade logistics and park development…Shanshan’s new development pattern was formed, duly unlocking the strong power in its diversified development of garment, technology, trade, park development and investment. One diversified “Shanshan Enterprise” combined with expertise and characteristics came into being splendidly.

    1. 1999

      Shanshan was listed in the country’s top 520 key construction enterprises. Shanshan implemented franchise reform, creating a marketing system oriented to alliance business. Shanghai Shanshan Science & Technology Co., Ltd. was founded, marching toward fields of new energy and materials. And the Project “Mesophase Carbon Micro Bead” was formally listed in the State 863 Projects. Shanshan garment was developed under the strategy of “multi-brands & globalization”.

    2. 2002

      Shanshan bought out China-Kinwa High Technology Co., Ltd. The annual 800-ton Li-ion battery anode materials project of Shanghai Shanshan Science & Technology Co., Ltd. was formally commenced.

    3. 2004

      Shanshan officially signed a contract with Liu Xiang, who exclusively represented the brand of western-style clothes in the world. Shanshan contribute to buy out 24.92%of Songjiang Copper Industry’s state-owned property right as a relative shareholder.

    4. 2006

      Shanshan Fashion Industrial Park was constructed completely, becoming a supporting industry base of Shanshan’s multi-brands and a window to show its globalization progress. Shanshan built the “Zhongke Bohai Eco Tech Valley” in Beijing-Tianjin Corridor. Shanshan’s Li-ion battery anode and cathode materials plant developed into the nationally first and the globally third production and R&D base.

    5. 2007

      Zhongke Bohai Eco Tech Valley was opened. Bank of Ningbo in which Shanshan had a share was formally listed on the stock market. The annual 10,000-ton high grade electrolytic copper foil project of Xilian Copper Foil, the largest copper foil project in Western China, was commenced in Qinghai. China-Kinwa held Xinzheng Cable, integrating industrial chains of copper mine - copper foil and heat shrinkable materials – electric wire and cable and forming a combined industrial pattern. Shanshan, leading 7 national brands, appeared in Milan Fashion Week, making China’s brands step into the national fashion stage for the first time.

    6. 2008

      Shanshan’s total assets exceeded RMB 10 billion.

  3. Stage III: Shanshan ---- Integrate Industry and Finance with a Magnificent and Changeful Prospect

    Shanshan stuck to the strategy of integration of industry and finance, and positively marched towards financial field. Upon successful investment in Bank of Ningbo, Huishang Bank and other financial organizations, Shanshan accelerated the expansion of financial service field. Through cooperation with Itochu ranked among the world’s top 500, Shanshan stepped into a new rapid development era.

    1. 2009

      Shanshan and Itochu Fashion System effected integrated joint venture cooperation, developing a close connection with each other in various respects such as management, brand, technology and globalization. A series of “Shanshan’s 20 Years” activities took place in Beijing. The photo showed Vice Premier Zhang Dejiang inspected the exhibition hall of Shanshan. Vice Premier Zhang Dejiang inspected Shanshan (Hunan).

    2. 2010

      Shanshan cooperated with Itochu Fashion System to develop Ningbo Eastern New Town Project. Construction of Ningbo Shanshan International Commercial Building was completed. Construction of Wuhu Technology Park Project was formally commenced. Zhongke Bohai Eco Tech Valley saw capacity expansion of 10 square kilometers. China Li-ion Entrepreneur Club was formally set up. Shanshan released new enterprise logo, marking Shanshan’s brand strategy was fully upgraded and formally implemented. Ningbo Shanjing Outlets Commercial Plaza, constructed and developed jointly by Shanshan Group and Mitsui Fudosan Co., Ltd., was opened grandly. “Ningbo Center” Project of Shanshan Group made its debut.

    3. 2011

      China Li-ion Entrepreneur Club was formally set up. Shanshan released new enterprise logo, marking Shanshan’s brand strategy was fully upgraded and formally implemented. Ningbo Shanjing Outlets Commercial Plaza, constructed and developed jointly by Shanshan Group and Mitsui Fudosan Co., Ltd., was opened grandly. “Ningbo Center” Project of Shanshan Group made its debut.